October 10, 2007 · Lessig
As I mentioned last week, we have launched CC‘s annual fundraising campaign. You can get support buttons for your site or your blog here. They’re all based upon the new layout to the CC site. As you can see above, each button frames a different part of the world.
This is an important year for us — 5th anniversary, etc. It is a difficult time of the year for me. You don’t go into academics because you like market tests. And each year, I cower from the test that this campaign is. If we can’t grow the number of people supporting CC, we’re not doing our job. Period. That sort of simple test doesn’t stalk a professor.
But there is no tenure for nonprofits. So we can’t avoid this push, and test, each year. Please help make it as simple as possible. Give way more than you can afford. Often.