• http://amormundi.blogspot.com/ Dale Carrico

    Of course you have to worry that what this ad will communicate to the default libertopian mindset of still too many technology advocates something along the lines of the usual: “free culture amounts to what gets peddled as ‘free markets’,” which doesn’t seem to me even remotely the point Dr. Lessig has been making. Nevertheless, “support EFF” is still a worthy punchline for any ad, as far as I’m concerned.

  • Erica G

    I really don’t like the equals sign in the middle there. Sure free culture generally would lead to free markets but I’m not remotely convinced the opposite is necessarily true. Also there’s an icky subtext that hints at the primary value of a free culture being in its fostering of free markets, which seems to have it all backwards, IMHO.

  • Thien

    Erica makes a good point; a => may be more appropriate, but that doesn’t deal with her second point.

  • http://mocklive.com Robert Reddick

    Glad to see some debate over the ad and I hope this discussion does not die here.

    My primary thought in making this was to simplify the message. That is, from “Free The Mouse” to “Free Culture” the sound bites are just not clicking. Joe Six Pack and Suzie Cream Cheese just don’t get it, much less our fearless leaders and their gravy train. Somewhere in my skimming Chapter One of Free Culture with LL pounding the phrase-lines, the symbolism just came to me. I figured that business people believe in free markets but few seem to understand where culture and media fit in. So, the idea to visually connect the concept that eroding free culture is like eroding free markets just made sense.

    On the rebuttal side, honestly, I really didn’t think through the “not equal to” or similar arguments (though I did consider using the equivalent symbol but thought it would be too confusing).

    As for belittling the “message” by binding business and politics… I’m sure some would defend the insinuation by saying that business is core to the free culture message. While I won’t go that far, the way I see it until the politics of free culture gain traction we as advocates should actively package this theme in whatever way it takes to move the message.

    If you like the ad, use it. If you want to tweak it, go for it. If you think it’s the wrong message, invent something better. Again, thanks for the feedback, and thank you Larry for your positive comments.


  • http://bler.webschuur.com B�r Kessels

    I am not too sure about the add too.
    Some designers ideas:
    The add is somewhat out of balance. There should be some more symmetry, for example by centering the circle and = and justifying the text. That way you will see that the logo will focus more on the = and will draw attention to the EFF part.

    Some general concerns.
    Normally I connect a visor (is that the word for the thing you look trough on a gun?) with guns, guns with violence and militarism. Now IMHO, using a visor, the ad becomes a bit militaristic. It reminds me too much of the militaristic left and right winged. In Europe the Ultra right winged use White Power with a logo that is somewhat similar in thought as this logo.
    I would advice to look for a more positive sign. Well, maybe even a +. A big plus, in a light background color, (like a watermark) will keep the current idea of the add standing, but will make it look more,… positive… :)

  • http://www.BarronVangorToth.com Barron Vangor Toth

    I believe it’s not militaristic enough. They need to go beyond what they’re doing and subscribe to a “By Any Means Necessary” approach. Yes.

    True freedom comes from forcing people into accepting your ideas, that’s my motto. Forget all of this sharing nonsense. Accept — or, you see this X on your chest, BOOM, you’re dead.

    At least that’s what I got out of the message.