August 1, 2003 · Lessig
Apparently these yoga people don’t realize that if yoga could only be propertized, and then sold to the highest bidder, it would be cared for, and protected. As Mr. Valenti has observed, without copyright protection, yoga is an orphan. But with perfect and perpetual copyright protection, it could be auctioned to the entity that could develop it best, and support its growth most strongly. Maybe Gold Gym could buy it, or MTV. Or maybe Mickey could take up yoga, after Disney bought yoga. See [a very interesting story in the LA Times from July 23 about the revival of Mickey's image that I can't link to because it is in a paid archive and Dave Winer hasn't solved this problem yet]. The possibilities are endless.